A MARKET VALUE in game design is an aspect of a game experience that appeals to some group of people in a specific way. For example, there are people who play The Sims just to build houses. They’re not interested in controlling a simulated family.
Value curve comparisons make it obvious which parts of a game are important and which aren’t.
When we look at failed games, we find the opposite: short, wide value curves resembling tree stumps, without a single value rising above the competition.
I made the classic mistake of trying to copy a successful game and placing shiny new baubles on top.
- ⋱ design a game, ⌣ product market fit
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...but also something else, can't quite place it yet
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here is a more general business-related source